The Impact and Value of a Tourism Product: A Hybrid Sustainability Model

The concepts of social value creation and sustainability are acquiring a growing relevance in the vision shared by tourism industry’s major stakeholders. Our aim was to determine hybrid impact-value model capable measuring product through use indicators impact stakeholder actions during process creating generating products. An initial static is complemented second dynamic vision, based on measurement change. proposed includes same stakeholders, dimensions for both approaches. This standardization enhances robustness its potential as an analysis instrument. After reviewing considerable number possible techniques, we opted versatile methodology known Social Return Investment (SROI).